Search Engine Visibility, Second EditionSearch Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more. |
Other editions - View all
Common terms and phrases
alternative text audio files blog browser call to action commercial Web search contain create cross-linking directory editors domain name doorway pages end users example Figure file name Flash Frank Sinatra Google graphic images green tea herbal tea hypertext links image map information architecture JavaScript keyword list keyword phrases keyword stuffing link development link popularity major search engines meta meta-tag description navigation buttons navigation scheme oolong tea owners paid inclusion PDF documents podcast robots exclusion robots exclusion protocol search engine advertising search engine friendly search engine index search engine marketing search engine optimization search engine positions search engine results search engine spam search engine spiders search engine visibility search query search results searchers server site’s specific target audience tea recipes tea tea tea text links title tag title-tag top search engine usability testing visitors words Yahoo Yes No Yes