Sport Public Relations and CommunicationAn increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:
This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues. |
Contents
Maria Hopwood Paul Kitchin Jame Skinner | 1 |
Maria Hopwood | 13 |
David Shilbury Katherine Rowe | 33 |
Maria Hopwood | 55 |
James Skinner | 69 |
Paul Kitchin Rob Lewis | 87 |
B Christine Green Laurence Chalip | 105 |
Allan Edwards Wayne Usher | 123 |
Other editions - View all
Sport Public Relations and Communication Maria Hopwood,James Skinner,Paul Kitchin Limited preview - 2012 |
Sport Public Relations and Communication Maria Hopwood,James Skinner,Paul Kitchin Limited preview - 2012 |
Sport Public Relations and Communication Maria Hopwood,Paul Kitchin,James Skinner No preview available - 2015 |