books.google.co.uk - Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport...http://books.google.co.uk/books/about/Sport_Public_Relations_and_Communication.html?id=ZJ6Bovd6OmAC&utm_source=gb-gplus-shareSport Public Relations and Communication
