books.google.co.uk - While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the second edition of his comprehensive guidebook, Marketing to Moviegoers, veteran film and TV journalist Robert Marich plumbs the depths of the strategies and tactics...http://books.google.co.uk/books/about/Marketing_to_Moviegoers.html?id=_6USFaYxyeUC&utm_source=gb-gplus-shareMarketing to Moviegoers
