Corporate Media ProductionCorporate Media Production thoroughly examines all aspects of this exciting creative field, from the initial script to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamic relationship shared by these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world. Topics include: Program Needs Analysis Developing the creative concept Script essentials Keys to successful preproduction Lighting, camera and sound Directing executives, employees, and professional actors The director's key aesthetic skills Graphics Production Music and sound production Critical judgment and people skills Traditional and nonlinear editing Audio sweetening The future of corporate media |
Contents
The Script | 27 |
Preproduction The Plan for Success | 87 |
Production | 109 |
The Director | 139 |
Postproduction | 213 |
Glossary | 243 |
253 | |
255 | |
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Common terms and phrases
action actors aesthetic angle audio basic become budget called camera positions Casey color concept content outline corporate media corporate programs create creative credibility developed dialogue discuss DISSOLVE dolly duction edit decision list editing system editor effective elements employees equipment Figure film final focal length footage format frame host images instance interactive involved light look master script master shot medium close-up medium shot ment Method acting microphone Mini DV monitor move narration nonlinear editing NuComm offline offline edit online edit performance person picture postproduction preproduction problem prosumer recorded rehearsal role scene screen direction sequence SERGEANT setup shoot simple SMPTE time code sound studio tape tape op television tion tone truck typically U-Matic usually videotape viewer visual waveform monitor wide shot Win the Connection writer