Any Sound You Can Imagine: Making Music/Consuming Technology
Recent innovations in musical instrument design are not simply a response to the needs of musicians, writes Paul Théberge; they also have become "a driving force with which musicians must contend." He argues that digital synthesizers, samplers, and sequencers in studio production and in the home have caused musicians to rely increasingly on manufacturers for both the instruments themselves as well as the very sounds and musical patterns that they use to make music.
Musical practices have thus become allied with a new type of consumer practice that is altogether different from earlier relationships between musicians and their instruments as a means of production. Théberge places these developments within a broad social and historical perspective that examines the development of the musical instrument industry, particularly the piano industry, the economic and cultural role of musicians' magazines and computer networks, and the fundamental relationships between musical concepts, styles, and technology.
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ADAT advertising amateur analog synthesizers argued artists audio became become Bob Moog Canadian characteristics commercial consumer consumption context created culture described devices digital musical instruments digital synthesizers drum machines early electronic musical instruments Electronic Musician electronic organs engineers Ensoniq example factor genres guitar home studio ibid important individual instrument design interest interface keyboard instruments magazines manufacturers marketplace ment microprocessor MIDI Moog multitrack multitrack recording musi music industry music periodicals Music Technology Music Trades music-making musical instru musical instrument industry musical practice musical production musical style networks nology notation organization performance play player piano players pop music popular music professional programs promotion publishing radio relationship reproduction retail Roland Corporation role samplers sampling sector sense sequencers significant social song sound recording specific strategies struments Synclavier tablature tape tech technical innovation techniques tion traditional twentieth century user groups Yamaha