Review: The Cluetrain Manifesto
User Review - Philip Hartman - GoodreadsThis title is a little dated but has many points to make about the Internet and conducting business on the Internet which are still valid, though you may have heard the ideas from other sources that came out after this book was written. Read full review
Review: The Cluetrain Manifesto
User Review - Dufour - GoodreadsThe problem w/ updating a book like this w/ new content by the authors 10 years later is that it almost makes reading the original book unnecessary outside of some classroom like exercise. The first ... Read full review
Review: The Cluetrain Manifesto
User Review - Jen - GoodreadsWritten energetically, half-jokingly, this book is a eulogy for old business practices and a very loose outline for the new ways of business under the influence of the Internet. I suggest Small Pieces Loosely Joined for a broader, less business-oriented view of the Internet's influence. Read full review
Review: The Cluetrain Manifesto
User Review - Krista Ehlers - GoodreadsThis book was actually written in 2000, and you can tell that some of the information is dated. However, the core philosophies are quite valid, even today. Namely, that people yearn to hear "real" or ... Read full review
Review: The Cluetrain Manifesto
User Review - David - GoodreadsI have a love/hate relationship with this book. On one hand I am a believer in the basic messages of the book. Corporations are shells, corporate speak is a joke, people need to be themselves and the ... Read full review
Review: The Cluetrain Manifesto
User Review - Pamela - GoodreadsAn oldie but a goodie: A miltant book about markets and marketers and how the Internet will free us all from "spin" and "hype" and truly make the customer king. And what we all need to do about that ... Read full review
Review: The Cluetrain Manifesto
User Review - xJane - GoodreadsThis is a must read for anyone in business or in the internet age. Of course, the whole manifesto is available online (I expect nothing less of the authors of this book). The content itself is ... Read full review
Review: The Cluetrain Manifesto
User Review - Richard - GoodreadsThis book is another one of those suggested by my techie wife who keeps trying to get me to understand the Internet and the Web (what's the difference?). This 'business book' was written about eight ... Read full review