Viral Loop: The Power of Pass-It-On

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Hodder & Stoughton, Jan 7, 2010 - Business & Economics - 300 pages
19 Reviews

Hereís how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this yearís word-of-mouth sensation.

This is the first to analyze the power of the 'pass-it-oní phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.

Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the modelís reliance on replication: whatís the point of using Facebook if none of your friends can see your profile, or using Flickr if you canít share your photos? Whereís the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself.

Find out why the Loop will catch us all up, sooner rather than later...

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Review: Viral Loop

User Review  - Jenny - Goodreads

interesting backward glance; start ups some of which are today's big names..... PayPal etc. the whole question of how to get something to go viral, but that is probably a historical notion by now? Read full review

Review: Viral Loop

User Review  - Dave - Goodreads

Penenberg explains and illustrates how the most successful social networking companies grew so fast, earning millions or billions for their founders. Claims to have application to NFP's, however, all ... Read full review

About the author (2010)

Adam Penenberg has written for Forbes, The New York Times, Fast Comapny, Slate, Wired, The Economist, and Mother Jones. A former senior editor at Forbes, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. Penenberg`s story was a watershed for online investigative journalism and is portrayed in the film `Shattered Glass`. A journalism professor at New York University, Penenberg is the assistant director of the Business & Economic Program. He lives in New York.

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