books.google.co.uk - The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s...http://books.google.co.uk/books/about/How_We_Decide.html?id=cmrjYzQ8BAwC&q=began&utm_source=gb-gplus-shareHow We Decide
