Principles of Marketing

Front Cover
Prentice Hall, Jan 1, 2006 - Business & Economics - 1264 pages
5 Reviews

Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’.

This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

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From an MSc Marketing Management student. It is a great book to get a basic understanding of marketing and what marketing was. It is however not up to date with regard to how marketing is now. This is the same for most books publishe pre 2008. Still a good read and worth purchasing.

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I used this in my first year at Uni, I'm now in my final year, it has helped me throughout but was particularly good in getting me to understand the basics such as PESTLE Analysis and how it links with the SWOT Analysis and what Porter's five forces was etc.

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