Strategic Brand Management, 3/E

Front Cover
Pearson Education, 2008 - Brand name products - 720 pages
Keller, Strategic Brand Management, 3E Provides Insights Into How To Create Profitable Brand Strategies By Building, Measuring, And Managing Brand Equity.

Other editions - View all

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller
No preview available - 2008
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller
No preview available - 2008
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller,M. G. Parameswaran,Isaac Jacob
No preview available - 2010

Bibliographic information

TitleStrategic Brand Management, 3/E
AuthorKeller
PublisherPearson Education, 2008
ISBN8131719774, 9788131719770
Length720 pages
  
Export CitationBiBTeX EndNote RefMan