books.google.co.uk - By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism....http://books.google.co.uk/books/about/Marketing_to_Leading_Edge_Baby_Boomers.html?id=fQHX8vxKppEC&q=career&utm_source=gb-gplus-shareMarketing to Leading Edge Baby Boomers
