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Marketing to Leading Edge Baby Boomers:

Perceptions, Principles, Practices, Predictions
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Paramount Market Publishing, 2006 - Baby boom generation - 336 pages
By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.
  

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Selected pages

Contents

Perceptions 1 A Generational View of Aging
3
Of Statistics Demographics and History
8
The Unpatriotic SelfAbsorbed Image
14
Challenging Negative Images of Aging
20
Principles 5 Toward a Higher Marketing Consciousness
27
A Theory of Bipolar Metavalues
38
On Booming Competition
56
Living Younger Rather than Older
59
Living Creatively in the Final Years
134
Discovering the Anthems of Boomer Aging
139
ED and Getting to the Point
142
Products that Empower
147
Experimentation for Life
149
Its about Time
155
Icons and Images
163
From Paladin to Pariah to Pitchman
166

Mitigating the Signs of Aging
62
Industries Targeting Baby Boomers
67
Experiences over Possessions
70
Planet Downsize
75
Control versus Compromise
79
Institutions and Government
81
Business and the Fairness Principle
83
Of Communal Instincts and Community
85
Social Causes and Volunteerism
87
Holistic Solutions
95
Seeking Truth Though Simple Ideas
98
Relevance and Legacies
100
Its Only RocknRoll
102
Rock n Roll Comes to a Conservative Art Museum
104
Racial and Cultural Barriers
113
EcoFriendly Perspective
117
The Medium Is the Message
120
MultiDisciplinary Contributions
125
Childhood over Adolescent Nostalgia
129
Monologue versus Dialogue
131
Anger over Fear
169
Seeking Spiritual Answers
173
Six Forces Destroying Retirement for Boomers
178
Practices 40 LOHAS Genesis of a New Market Segment
191
How the Mature Mind Meets Messages
199
Crafting Marketing Copy to Win Boomers as Customers
207
So You Want a Revolution? Target Boomers on the Internet
230
Reconciliation
236
Some Cohort Marketing Highlights
241
Predictions 46 Seven Prophecies
251
Baby Boomers at Midlife
256
A Boomers Trip
261
Baby Boomers 2028
266
How to Create Organize and Manage a Great Boomer Promotion
283
Notes
325
Bibliography
329
Index
331
About the Author
335
Copyright

Common terms and phrases

adults advertising ageism American Baby Boom Baby Boomers Beatles became become brand Brent Green build Captain America career celebrity challenge CHAPTER cohort Colorado Springs commitment companies confronting copywriting corporate create creative critical culture customers developed Disease Mongering economic embrace empty nesters environmental experiences focus focused generation's goal Harley-Davidson human idea leaders Leading-Edge Baby Boomers Leading-Edge Boomers lifestyle lives LOHAS long-term magazine marketing communications ment metaphor metavalue middle-aged million motivations movie older organization partners passion peace symbols percent political powerful product or service products and services programs promotion radio retirement rock rock and roll rock music Rolling Stones segment sell sense share Sixties social society spiritual strategies sumers target television tion Twixters understand values Vietnam young younger youth

References to this book

References from web pages

Marketing to Leading-Edge Baby Boomers - New Edition
Marketing to Leading-Edge Baby Boomers presents tested marketing strategies and tactics about how to win Baby Boomers as customers.
www.bgassociates.com/ new_edition.htm

Brent Green's "Marketing to Leading-Edge Baby Boomers"; When the ...
By now most of us are well-versed in the statistical relevance of the baby boomer generation--including its size, wealth, and extraordinary influence on ...
lifetwo.com/ production/ node/ 20070325-brent-green-marketing-baby-bommers

Marketing to Leading-Edge Baby Boomers by Brent Green ...
Americans born between 1946 and 1955 are ready to shatter traditional assumptions about early retirement. Their journey into the Golden Years will be ...
www.thematuremarket.com/ SeniorStrategic/ marketing_leading_baby_boomers_brent_green--74--5.html

Bell-Marketing to Leading
“Marketing to Leading-Edge Baby Boomers”. Yuppies. The “Me” Generation. Baby. Boomers. These are just a few of the. labels given to people born during the ...
www.writepunch.com/ sitebuildercontent/ sitebuilderfiles/ marketingtobabyboomers.pdf

Marketing to Leading-Edge Baby Boomers | Small Press Bookwatch ...
Marketing to Leading-Edge Baby Boomers from Small Press Bookwatch in Arts provided free by Find Articles.
findarticles.com/ p/ articles/ mi_m0RGT/ is_2005_Feb/ ai_n9542109

marketingsherpa: Marketing to Leading-Edge Baby Boomers by Brent Green
Marketing to Leading-Edge Baby Boomers. by Brent Green Contest Date: 01/31/2005. marketingsherpa's Review: "Using a practical approach with plenty of actual ...
www.marketingsherpa.com/ bookcontest_detail.html?id=29

Marketing to Leading-Edge Baby Boomers: Brent Green's new and ...
After the success of his first release of Marketing to Leading-Edge Baby Boomers in 2003, Brent Green strikes again with the much-anticipated 2nd Edition on ...
goliath.ecnext.com/ coms2/ summary_0198-289805_ITM

Boomers: Leading-Edge vs. Trailing-Edge Boomers
I am a marketing consultant and author of "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions." I present workshops and ...
boomers.typepad.com/ boomers/ 2005/ 06/ leadingedge_vs_.html

book.store.bg - Marketing to Leading-Edge Baby Boomers ...
This new and expanded second edition of Marketing To Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions by marketing creative ...
import.book.store.bg/ product/ id-0976697351/ marketing-to-leading-edge-baby-boomers-perceptions-principles-practices-p...

CMO: The Resource for Marketing Executives
SOURCE: Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions (Paramount Market Publishing, January 2005) ...
www.agewave.com/ media_files/ cmo.html

Bibliographic information

QR code for Marketing to Leading Edge Baby Boomers
TitleMarketing to Leading Edge Baby Boomers: Perceptions, Principles, Practices, Predictions
AuthorBrent Green
Edition2
PublisherParamount Market Publishing, 2006
ISBN0976697351, 9780976697350
Length336 pages
  
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