Entrepreneurial Genius: The Power of Passion

Front Cover
Brendan Kelly Publishing Inc., 2004 - Business & Economics - 398 pages
2 Reviews
Influential business self-starters share their secrets. With humor and personal insight, the keys to entrepreneurial success are revealed in this portrayal of 12 of the greatest entrepreneurs of the 20th century. The 12 psychological characteristics needed to succeed in starting a new business are outlined, each exemplified by one of the chosen entrepreneurs. Iconic business leaders such as Henry Ford, Martha Stewart, and Hugh Hefner are presented as possessing premier examples of essential psychological traits, including the willingness to fail, a focus on perfectionism, and the need to listen to one's instincts. Included is a self-assessment exercise to help determine one's propensity for entrepreneurship and a time line to help keep new ventures on the right track.
  

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Contents

To LEARN How TO SUCCEED FAIL
19
SYNTHESIZE TO SUCCESS BY ATTACKING WEAKNESS
45
TEST THE LIMITSBIG WINS DEMAND BIG RISKS
65
CHASE A VISION NEVER MONEY
89
IF IT AINT BROKE BREAK IT
117
START WITH THE ANSWERREALITY OR FANTASY
145
BELIEVE AND THE WORLD WILL FOLLOW YOUANYWHERE
169
PASSIONATE PERFECTION is THE PATH TO POWER
195
IMAGE Is EVERYTHING IN BRANDING
251
AVOID INSTANT GRATIFICATION
273
AVOID CONVENTION AND TRADITIONAL DOGMAS
303
THE PSYCHOLOGY OF ENTREPRENEURSHIP
327
How ENTREPRENEURIAL ARE You?
359
Entrepreneurial SelfAssessment Test
382
Index
393
About the Author
399

To BE BIG THINK BIGREAL BIG
223

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About the author (2004)

Gene Landrum, Ph.D., is a high-tech start-up specialist who teaches and lectures on the creative personality, innovation, and the Promethean temperament. He created Chuck E. Cheese, the popular family-oriented restaurant chain with over 400 locations, teaches at the International College in Naples, Florida, and he has appeared on hundreds of radio and television talk shows. Entrepreneurial Genius is Gene Landrum's ninth book.

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