The Narrow Road: A Brief Guide to the Getting of Money

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Penguin, Apr 14, 2011 - Business & Economics - 240 pages
One of the world's most successful media moguls shares eighty-eight tips for starting a business and getting rich.

In How to Get Rich, British mogul Felix Dennis told the engaging story of how he started a media empire and became one of the wealthiest men in Britain-all without a college degree or any formal training.

Now he shows readers exactly what it takes to start a business and make it successful. Dennis offers a pithy guide for those determined to attempt what he calls the getting of money-regardless of the consequences. His eighty-eight tips include:

? Do not fall in love with any project. You may believe in it wholeheartedly, but must remain prepared to abandon it should it show signs of failing.
? If you are unwilling to fail, sometimes publicly and even catastrophically, you will never be rich.
? You will never get rich working for your boss.

No one knows better than Dennis what it takes to get rich, and his battle-tested advice-delivered with his signature wit-will surely appeal to serious entrepreneurs.
 

Contents

On Management
On Eternal Lieutenants
On the Startup and the Long Wobble
On the Settledown and Continuous Revolution
On Team Spirit
On Glory Hounds and Toads
On Decision by Consensus
On Partnerships and Minority Investors

On Cutting Loose
On Pole Positions
On Humiliation
On Common Impediments
On the Tiger Chained to Your Ankle
On Frugality
I Mistaking Desire for Compulsion
II Failure to Monitor Cash Flow
III Excessive Overhead
IV Reinforcing Failure
V Skimping on Talent
On Boldness
On Being in the Right Place at the Right Time
On Riches and Happiness
On Working for Others
I Sources of Capital
II Earning
III Avoidance of Faustian Pacts
IV Sharks
V The Nature of Dolphins
VI Playing with Dolphins
VII Banks
VIII Swimming with the Fishes
IX Fiftyone Percent Investors
On Creating the Right Environment
On Startup Hires
On Hiring Generally
On the Mexican Standoff
On Harnessing the Fear of Failure
On the Fallacy of the Great Idea
On Dress Codes
On Promoting from Within
On the Paradox of Ownership
On Ownership
On Customers
On Suppliers
On Negotiating
On Prioritizing
On Luck
On Shortcuts
On Courtesy
On Debt
On Intellectual Property
On Emulating
On Delegating
On Trusting Your Instincts
On Persistence
On Tenacity
On SelfBelief
On Leading
On Protecting Your Piece of the
On Going Public
On the Trojan Trap

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About the author (2011)

Felix Dennis is the chairman of Dennis Publishing, which publishes The Week among many other magazines. He was the founder of Maxim, one of the most successful new magazines of the last decade. He has written several volumes of poetry that have been performed live onstage by the Royal Shakespeare Company. His other interests include breeding rare pigs, drinking French wine, collecting first edition books, and avoiding business meetings. He has homes in London, Stratford-upon-Avon, New York City, Connecticut, and the Caribbean island of Mustique.

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