books.google.co.uk - Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common...http://books.google.co.uk/books/about/Prove_It_before_You_Promote_It.html?id=hpM8czwvOTkC&utm_source=gb-gplus-shareProve It before You Promote It
