books.google.co.uk - The average child watches between 20,000 and 40,000 adverts a year. Girls as young as six are cutting down on what they eat to stay thinner. Three quarters of ten and eleven year olds would like to change their appearance. Body image and its impact upon self-esteem has been recognised as an issue...http://books.google.co.uk/books/about/Body_Image_in_the_Primary_School.html?id=i1CbU874gZ8C&utm_source=gb-gplus-shareBody Image in the Primary School