The Ascent of Media: From Gilgamesh to Google via Gutenberg

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Nicholas Brealey Publishing, Sep 22, 2011 - Business & Economics - 406 pages
2 Reviews
MediaŐs story from its earliest incarnation in the clay tablets of Gilgamesh up to the world of digital content

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Review: The Ascent of Media: From Gilgamesh to Google via Gutenberg

User Review  - Jean Philip De Tender - Goodreads

This bible is a must read for everybody in the media business. Read full review

Review: The Ascent of Media: From Gilgamesh to Google via Gutenberg

User Review  - Iana - Goodreads

Decidedly, I don't like books written by business consultants. A sweeping brush over every form of human expression...Terribly shallow. A pity. Good books on the business and economics of today's ... Read full review

About the author (2011)

Roger Parry began his career working for Saatchi & Saatchi, then worked as a journalist for the BBC, LBC and ITV and a consultant with McKinsey and Company. Chairman and CEO of the international division of Clear Channel Communications Inc between 1998 and 2006, he has always sat in the upper echelons of the global media industry. As it stands he is Chairman of four publicly listed companies – representing every aspect of the media from publishing to market research to Shakespeare's Globe Trust.

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