Rural Marketing: Text and Cases

Front Cover
Pearson Education India, 1900 - 608 pages
Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in
 

Contents

Insights
109
Designing Strategies
225
Applications
399
Looking Into The Future
527
Cases
541
Index
579
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