Rural Marketing: Text and CasesPearson Education India, 1900 - 608 pages Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in |
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advertising agri-inputs agricultural Andhra Pradesh artisans Bajaj Auto banks behaviour Bharti Airtel brand buyers campaign cent centres channel co-operative communication company’s competition consumer durables corporate cost create crop customers Dabur dealers decision Dettol distribution e-choupal economic farm farmers fertilizers Fevicol FMCG Godrej groups growth Gujarat haats Haryana Hindu Business Line Hindustan Unilever households Idea Cellular income industry initiatives innovative Internet Kisan launched lifestyle Madhya Pradesh Maharashtra Mahindra market share marketing mix melas million mobile needs NGOs Nirma offer operations organized players population programmes Project promotion purchase Rajasthan rural areas rural consumers rural India rural markets rural retail sector seeds segment selling soap social Source Table Tamil Nadu target Tata tractors urban areas urban markets Uttar Pradesh villages women