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Behind Ethical Consumption:

Purchasing Motives and Marketing Strategies for Organic Food Products, Non-GMOs, Bio-fuels
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Peter Lang, 2009 - Business & Economics - 183 pages
  

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Contents

Ethics in consumer buying
1
The influence of moral norms and selfidentity
15
Effects of product personality moral norms and moral
43
The impact of ethical selfidentity and safety concerns
73
Effects of attitude and personal values on the purchase
95
Determinants of consumers acceptance of fuels from
119
References
149
Authors
175
Copyright

Common terms and phrases

Ajzen analysis attitude towards organic attitudes towards GM Barbaranelli beliefs affecting bio-diesel bio-fuels buy organic food Caprara consumption control beliefs dependent variable determinants diffusion effect energy crops environmental ethical consumers ethical self-identity evaluate food product image food safety concerns fuels genetically modified food GM food Guido hydrogen cars individuals intention to buy Italy Marketing mediator Michaelidou and Hassan moral disengagement moral norms motives non-organic food products Normative beliefs norms and self-identity organic food products organic food purchase organic products Padel and Foster perceived behavioral control perception planned behavior potential users predictor present study product consumers products in Italy Prospect method purchase behavior purchase intention purchase of organic purchase organic food questionnaire regarding Regression role Salento salient beliefs sample Shaw social Sparks and Shepherd specific subjective norm sumers Table technologies Theory of planned tion Uncertainty avoidance Variables B Beta Verplanken and Olsen Zanoli and Naspetti

Bibliographic information

QR code for Behind Ethical Consumption
TitleBehind Ethical Consumption: Purchasing Motives and Marketing Strategies for Organic Food Products, Non-GMOs, Bio-fuels
AuthorGianluigi Guido
Editionillustrated
PublisherPeter Lang, 2009
ISBN3034300956, 9783034300957
Length183 pages
Subjects ›  › 

Business & Economics / Marketing / Research
  
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