books.google.co.uk - Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find...http://books.google.co.uk/books/about/Universal_Principles_of_Design_Revised_a.html?id=l0QPECGQySYC&utm_source=gb-gplus-shareUniversal Principles of Design, Revised and Updated