Health Promotion: Planning and Strategies

Front Cover
SAGE Publications, Mar 3, 2010 - Medical - 576 pages

Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining `health promotion' and sets out the factors involved in planning health promotion programs that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementations, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice.

The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. It also provides students with a companion website, and a glossary of key terms. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, interprofessional social care courses, and all healthcare professionals.

 

Contents

INTRODUCTION
1
1 HEALTH AND HEALTH PROMOTION
7
2 ASSESSING HEALTH AND ITS DETERMINANTS
57
3 THE DETERMINANTS OF HEALTH ACTIONS
111
4 HEALTH PROMOTION PLANNING A SYSTEMATIC APPROACH
155
5 INFORMATION NEEDS
204
6 HEALTHY PUBLIC POLICY
248
7 EDUCATION FOR HEALTH
297
8 MASS COMMUNICATION
356
9 WORKING WITH COMMUNITIES
398
10 SETTINGS FOR HEALTH
433
11 EVALUATION
468
CONCLUDING COMMENTS
522
BIBLIOGRAPHY
523
INDEX
570
Copyright

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