Tourism Marketing: A Collaborative ApproachThis book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration. |
Contents
Collaboration and Tourism | 3 |
A New Marketing Paradigm | 19 |
Situation Analysis | 54 |
Tourism Marketing Planning Implementation and Control | 88 |
Concepts and Theories | 131 |
Types and Stages of Interorganisational Collaboration | 152 |
Collaborative Effectiveness and Interorganisational | 188 |
Global Airline Alliances | 225 |
Hotel Consortia | 260 |
Destination Collaboration | 284 |
Conclusions | 323 |
362 | |
376 | |
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Common terms and phrases
achieve activities adoption Air France analysis argue ation benefits Best Western brand British Airways Chapter co-branding collaborative advantage collaborative form collaborative marketing collaborative marketing strategies competing competitive and collaborative competitors consortium convenor cost destination marketing economic environment example existing focus forms of collaboration global airline alliances globalisation goals groups growth hotel consortia identified impact implementation independent hotels individual integration inter-organisational collaboration international airlines involved isation issues joint Lufthansa major market orientation marketing mix marketing paradigm marketing planning marketing planning process networks Oneworld operation Opodo organisation's Palmer participants partners partnership PEST analysis potential problem domain relational relationship marketing sector Selin share SkyTeam stage stakeholders Star Alliance strategic alliances strategic marketing planning strategic tourism marketing structures success suggest Sunshine Coast target tion tourism destination tourism industry tourism marketing planning tourism product value chain Wood and Gray
References to this book
Network Analysis and Tourism: From Theory to Practice Noel Scott,Rodolfo Baggio,Chris Cooper No preview available - 2008 |
New Frontiers in Marine Tourism: Diving Experiences, Sustainability, Management Brian Garrod,Stefan Gössling No preview available - 2008 |