What people are saying - Write a review
I think this insight is one that remains relevant. - Goodreads
The scholarship in this book is embarrassingly sloppy. - Goodreads
The Joycean prose blew my mind. - Goodreads
No reference, no attribution, no support. - Goodreads
User Review - Flag as inappropriate
Anyone that cannot read this book and see the connection between theoretical genius and quasi-prophetic reasoning wishes McLuhan's conclusions to be false more than they wish to use their mental faculties. McLuhan may be the greatest social scientific/humanist scholar of our time. When he writes that "electromagnetic tech. requires utter human docility" he speaks of our age; in his other works when he proclaims "espionage becomes an art form" is not opinion, it is prophecy of the coming of the 'Greatest Generation of Hackers,' whom will reverse the larger artifact's functioning.
All 28 reviews »
Review: Understanding Media: The Extensions of ManUser Review - Joy - Goodreads
"As the printing press cried out for nationalism, so did the radio cry out for tribalism." This is just a small taste of the highly comedic historical generalizations that await you in reading this ... Read full review
40 other sections not shown
Other editions - View all
acceleration American artist audience automation awareness become central nervous system century chapter clock comic communication cool created culture depth e. e. cummings effects electric age electric media electric technology electronic Elias Canetti experience explosion extension fact film Finnegans Wake fragmented functions Gutenberg homogenized hot medium human iconic idea implosion industrial intensity interplay involvement James Joyce jazz kind language Lewis Mumford lineal literacy literate lives MAD magazine McLuhan means mechanical mosaic movable types movie Narcissus newspaper nonliterate numbness oral organization participation patterns perception phonetic alphabet phonograph photograph physical political printed word psychic and social radio reader Rene Clair role sense society space specialist speech speed speedup stress structure synesthesia tactile telegraph telephone television tion translated tribal TV image typewriter typography Understanding Media uniform visual Western Western world wheel writing
From other books
All Book Search results »
From Google Scholar
Donna L Hoffman, Thomas P Novak - 1996 - The Journal of Marketing
Walter Ong - Communication Theory
Janet Fulk - 1993 - Academy of Management Journal
All Scholar search results »
Richard L Celsi, Randall L Rose, Thomas W Leigh - 1993 - Journal of Consumer Research
Understanding Media: The Extensions of Man - Wikipedia, the free ...
Understanding Media - The MIT Press
Marshall mcluhan - Understanding Media - M/Cyclopedia of New Media
Mullen, mcluhan’s Understanding Media
mcluhan: Understanding Media
Coming to Terms with the Future He Foresaw: Marshall mcluhan’s ...
citeulike: Understanding Media: The Extensions of Man
mcluhan, Marshall - Understanding Media: The Extensions of Man ...
READER’S RESPONSE TO MARSHALL MCLUHAN’S UNDERSTANDING MEDIA: THE ...
Understanding Media: The Extensions of Man: Information and Much ...