books.google.co.uk - Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies in...http://books.google.co.uk/books/about/Reputation.html?id=m_4Cbz5f5uUC&q=develop&utm_source=gb-gplus-shareReputation
