Horror Film: Creating and Marketing Fear

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Steffen Hantke
Univ. Press of Mississippi, 2004 - Performing Arts - 276 pages
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In large part due to its emphasis on gore, screaming teenage girls, and otherworldly elements, horror films have received little critical attention from mainstream movie magazines and film-studies journals.

In Horror Film: Creating and Marketing Fear, essayists focus primarily on how film technology, marketing, and distribution effectively create the aesthetics and reception of horror films.

Previously unpublished, these essays cover several styles of horror film-including the silent German Expressionist masterpiece Nosferatu, the jittery mock-documentary The Blair Witch Project, and the gracefully shot The Exorcist. Essayists question how lighting, editing techniques, sound, and camera and film equipment affect how viewers perceive a horror movie. Some essays focus on groundbreaking films, such as Michael Powell's Peeping Tom and Robert Aldrich's What Ever Happened to Baby Jane? Most concentrate on a specific technique and how it is used in a variety of horror movies. Contributors explore how the evolution of editing in horror films and more realistic special effects have changed how these movies are made. Marketing and distribution are also explored to ascertain how the genre has become part of the American mainstream.

Using a variety of critical approaches and concentrating on aspects of horror film that have been overlooked, Horror Film: Creating and Marketing Fear is a valuable, original addition to the growing body of work on the genre.

Steffen Hantke, a professor of English at Sogang University in Seoul, South Korea, is the author of Conspiracy and Paranoia in Contemporary American Literature: The Works of Don DeLillo and Joseph McElroy.

  

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Contents

Spectral Vampires
3
Imaging the Abject
21
The Cameras Eye
35
A Film Is Being Beaten
52
The Horror Event Movie
85
There Is Only One
99
Proliferating Horrors
117
Simulating Torture Documenting Horror
135
From SBIGs to Mildred Inverse Law or Trailers
173
Horror Meets Noir
191
Queering Consumption and Production in What Ever Happened to Baby Jane?
213
Notes
227
Works Cited
241
Contributors
255
Index
259
Copyright

A Nasty Situation
153

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About the author (2004)

Steffen Hantke, Seoul, South Korea, is associate professor of English at Sogang University in South Korea. He has published "Conspiracy and Paranoia in Contemporary American Literature: The Works of Don DeLillo and Joseph McElroy", has edited several anthologies, and has had work published in several journals.

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