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The Glycemic Load Diet:

A Powerful New Program for Losing Weight and Reversing Insulin Resistance
Front Cover
14 Reviews
McGraw Hill Professional, 2006 - Health & Fitness - 225 pages

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.

Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply.

World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, includingManchester United's transformation from a plucky home team to a billion-dollar international franchiseProfessional golf phenomenon Michelle Wie's quest to maximize her talents and marketabilitySouthlake Carroll High School football team's benchmarking of professional and college football programs to build its own brandDaytona International Speedway's reinvention of fan intimacy

Combining expert analysis with field-tested strategies for winning hearts and minds, "The Elusive Fan" is your guide to surviving and thriving in today's ever-widening world of sports.

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Review: The Glycemic-Load Diet

User Review  - Emily - Goodreads

I'm really glad I borrowed this from the library. It's more of a pamphlet than a proper book. The main portion of the book is only a 110 pages, with the rest being occupied by recipes and a few ... Read full review

Review: The Glycemic-Load Diet

User Review  - Claudia - Goodreads

Sooo, when I was growing up, the diet 'rule' was 'don't eat anything white...potatoes, noodles, pasta, bread.' Then we went through Adkins, very similar: load up on meats and fats; but stay away from ... Read full review

All 14 reviews »

Related books

Contents

Connecting to the Elusive Fan
91
Surviving in the Sports Fan Marketplace
229
Endnotes
307
Copyright

Common terms and phrases

References to this book

From other books

Sportscasters/Sportscasting: Principles and Practices

From Google Scholar

The Travelling Fan: Understanding the Mechanisms of Sport Fan ...
Aaron CT Smith - 2007 - Journal of Sport & Tourism
Electronic Resources
Business Source Complete, Physical Education Index, Sports Marketing Quarterly, Moody Periodical ...

References from web pages

Journal of Brand Management - The elusive fan: Reinventing sports ...
The elusive fan: Reinventing sports in a crowded marketplace. Irving Rein, Philip Kotler and Ben Shields mcgraw-Hill, United Kingdom, 2006; 345pp; £17.99; ...
www.palgrave-journals.com/ bm/ journal/ v15/ n3/ full/ 2550129a.html

The Elusive Fan
Based on the book The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein, Philip Kotler, and Ben Shields, the show is bi-weekly ...
www.podshow.com/ feeds/ theelusivefan.xml

NATIONAL SPORTS MARKETING NETWORK
The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein, Philip Kotler, and Ben Shields. Published by mcgraw-Hill. Table of Contents ...
www.sportsmarketingnetwork.com/ books/ elusivefan.shtml

The Elusive Fan: Reinventing Sports in a Crowded Marketplace ...
The Elusive Fan: Reinventing Sports in a Crowded Marketplace. By Rein, Irving, Kotler, Philip, and Ryan Shields, Ben. Sports are a multibillion-dollar ...
doi.contentdirections.com/ mr/ mgh.jsp?doi=10.1036/ 0071454098

THE ELUSIVE FAN PODCAST CLICK on the Episode Name to play. itunes ...
... Professor of Communication Studies at Northwestern University and one of my coauthors on The Elusive Fan: Reinventing Sports in a Crowded Marketplace. ...
www.theelusivefan.com/ podcasts.html

Interview - The Elusive Fan
Questions? Comments? Email us. Local Station Login · First Business Morning News, First Business Morning News, First Business Morning News ...
firstbusinessx.com/ interviews/ 0610/ 1005interview.html

The elusive fan :reinventing sports in a crowded marketplace ...
Title: The elusive fan :reinventing sports in a crowded marketplace /Irving Rein, Philip Kotler, Ben Shields. Author: Rein, Irving J ...
newarrivals.nlb.gov.sg/ itemdetail.aspx?bid=12823739

book.store.bg - The Elusive Fan: Reinventing Sports in a Crowded ...
Начало // Книги // Вносни Книги // ... // The Elusive Fan: Reinventing Sports in a Crowded Marketplace - Irving Rein, Philip Kotler, Ben Shields ...
import.book.store.bg/ product/ id-0071454098/ the-elusive-fan-reinventing-sports-in-a-crowded-marketplace.html

Elusive Fan : Reinventing Sports in a Crowded Marketplace
The Elusive Fan : Reinventing Sports in a Crowded Marketplace. Rein, Irving (Author) Kotler, Philip (Author) Shields, Ben (Author) ...
www.textbooksrus.com/ search/ BookDetail/ ?isbn=9780071454094

How to win back old sports fans and find new ones, Observer Online ...
... global business of sports, according to “The Elusive Fan: Reinventing Sports in a Crowded Marketplace,” a recently published book from mcgraw-Hill. ...
www.northwestern.edu/ observer/ issues/ 2006/ 10/ 20/ sports.html

About the author (2006)

Irving Rein, Ph.D. is a Professor of Communication Studies at Northwestern University's School of Communication. The author of 12 books, including "High Visibility", a groundbreaking study of image making, Rein also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University's Master of Arts in Sports Administration.

Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management, " the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

Ben Shields has done consulting work for a number of organizations on communication issues. His expertise is in sports and technology, and he is currently a doctoral student in communication studies at Northwestern University.

Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Chicago. Kellogg was voted the "Best Business School" for six years in Business Week's survey of United States business schools. It is also rated as the "Best Business School for the Teaching of Marketing." Professor Kotler has significantly contributed to Kellogg's success through his many years of research and teaching there. He received his master's degree at the University of Chicago and his Ph.D. degree at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Professor Kotler is the author of Marketing Management, the most widely adopted marketing book in MBA programs; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; High Visibility; Social Marketing; Marketing Places; Marketing for Hospitality and Tourism; Museum Strategy and Marketing; Standing Room Only; The Marketing of Nations, and Kotler on Marketing. He has published over 100 articles in leading journals, several of which have received best-article awards. Professor Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence." He was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year." Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and others in the areas of marketing strategy and planning, marketing organization, and international marketing. He has been Chairman of the College of Marketing of the Institute of Management Sciences, Director of the American Marketing Association, Trustee of the Marketing Science Institute, Director of the MAC Group, former member of the Yankelovich Advisory Board, and member of the Copernicus Advisory Board. He has been a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the Advisory Board of the Drucker Foundation. He has received honorary doctoral degrees from Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Administration in Vienna, the Catholic University of Santo Domingo, the Budapest School of Economic Science and Public Administration, BI Norwegian School of Management, Academy of Economic Studies in Bucharest, National University of Kyiv Mohyla Academy in Kiev, and Nyenrode Business University in the Netherlands. He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies and organizations.

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