Service Users as Sources for Innovation: An Empirical Study in the German Services Industry

Front Cover
BoD – Books on Demand, 2010 - Business & Economics - 446 pages
Users are considered as important source for new service ideas and, therefore, as a vital impetus to the creation of innovative new services. Yet, little is known about how service companies manage user integration in the early stages of service development and which types of user qualify as source of service innovation. In this work we widen the knowledge base practitioners and scientists can build on when exploring which service users to integrate and how to increase the likelihood of generating attractive new service ideas. Based on empirical data from two complementary large scale surveys, we provide valuable new insights into the industrial practice of user integration in the German services industry and analyze the independent development contributions of Internet service users.
 

Contents

Literature review
7
Research strategy conceptual principles of empirical research
142
analyzing linear structural equation models with nominal variables
181
Data collection and research populations
195
Empirical findings industry perspective Survey 1
210
Empirical findings user perspective Survey 2
242
Amalgation of research findings of the industry and user perspective
306
Conclusion and implications
316
Closing
325
Copyright

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About the author (2010)

Florian Skiba leitet als Gründer und Geschäftsführer beim Hamburger Klimaschutzunternehmen ARKTIK GmbH die Bereiche CO2-Emissionshandel und Strategisches Marketing. Nach Abschluss seines Studiums als Wirtschaftsingenieur (Dipl.-Ing. oec., M.Sc.) im Jahr 2004 arbeitete er für mehrere Jahre in einer großen internationalen Unternehmensberatung mit Schwerpunkt in der Strategie- und Produktentwicklung. Seine Promotion zu nutzergetriebenen Innovationen im Dienstleistungssektor hat er neben der Gründung von ARKTIK in den Jahren 2006 bis 2010 am Lehrstuhl für Technologie und Innovationsmanagement bei Prof. Herstatt an der TU Hamburg-Harburg angefertigt.

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