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Campaigns on the cutting edge

Front Cover
3 Reviews
CQ Press, Feb 25, 2008 - Political Science - 222 pages
The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the neighborhood level. Future campaigns will continue to make use of recent innovations like meetups, blogs, and Internet polling. Newer tactics such as fundraising on the web and get out the vote drives with microtargeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, coordinate with their party organizations, and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.Contributors include Robert Boatright, Tad Devine, Joseph Graf, Nina Kasniunas, Jeremy Mayer, Candice Nelson, Tari Renner, Mark Rozell, Ronald Shaiko, Dick Simpson, and Clyde Wilcox.

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Review: Campaigns on the Cutting Edge

User Review  - Joe - Goodreads

Another tough campaigns and elections book. A lot of standard and dull chapters about the theoretical aspects of campaigns with a few decent chapters particularly late in the book ie Mayer on media and some decent campaign reform stuff. Read full review

Review: Campaigns on the Cutting Edge

User Review  - Daniel - Goodreads

shows how campaigning has constantly evolved along with new technology Read full review

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Contents

ROBERTG BOATRIGHT
10
TAD DEVI
27
JOSEPH GRAF
48
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About the author (2008)

Richard J. Semiatin, Ph.D American University, Assistant Professor of Government is a current Co-Chair of the Washington Semester Program Faculty at American University. Dr. Semiatin specializes in campaigns, elections, and federal/state child support enforcement. He has been teaching the Seminar in American Politics and the Research Project class since 1991. Dr. Semiatin has served as Chair of the Washington Semester Faculty (1996-1998) and Co-Chair (2000-2001). He has also been nominated by students in the School of Public Affairs for "Professor of the Year" (2001). Semiatin was one of 21 professors selected in a national search by the Carnegie Foundation for the Advancement of Teaching to participate in its Political Engagement Project (PEP). The PEP seeks to engage more students in the study and participation of politics. Dr. Semiatin has been published in academic and professional journals and written monographs for McGraw-Hill on the 1998, 2000 and 2002 election campaigns. He is also a contributing editor to Netpulse the magazine of campaigns and the internet. Many of his former students are now professional political consultants or staff on national campaigns for Democrats and Republicans. Semiatin has been interviewed by national and international media including: CNN, NBC News, MSNBC, Fox News, BBC, UNIVISION, The Washington Post, The Los Angeles Times, USA Today, The Philadelphia Inquirer, The Baltimore Sun, National Public Radio, the Associated Press, Reuters News Service and Knight-Ridder newspapers.

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