Search Images Maps Play YouTube News Gmail Drive More »
My library | Help | Advanced Book Search | Web History | Sign in

Books

The cluetrain manifesto:

the end of business as usual
Front Cover
32 Reviews
Da Capo Press, 2000 - Business & Economics - 190 pages
How would you classify a book that begins with the salutation, "People of Earth..."? While the captains of industry might dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age. Aiming squarely at the solar plexus of corporate America, authors Christopher Locke, Rick Levine, Doc Searls, and David Weinberger show how the Internet is turning business upside down. They proclaim that, thanks to conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups. "Markets are conversations," the authors write, and those conversations are "getting smarter faster than most companies." In their view, the lowly customer service rep wields far more power and influence in today's marketplace than the well-oiled front office PR machine. The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. This book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses struggling to navigate the topography of the wired marketplace.
  

What people are saying - Write a review

User ratings

5 stars
9
4 stars
12
3 stars
10
2 stars
0
1 star
1

Review: The Cluetrain Manifesto

User Review  - Jake - Goodreads

Even though this book was written over 10 years ago, the majority of it is still relevant today. In the 10th Anniversary Edition the authors take the time to evaluate how their work has held up. One ... Read full review

Review: The Cluetrain Manifesto

User Review  - Julianne Shapiro - Goodreads

The fact that this book was around before Web 2.0 emerged is extraordinary all in itself. If you've read The New Rules of Marketing and PR by David Merriam Scott, then you already will have understood ... Read full review

All 26 reviews »

Related books

The Cluetrain Manifesto
The Cluetrain Manifesto
Rick Levine,Doc Searls
Limited preview - 2009
Small Pieces Loosely Joined: A Unified Theory of the Web
Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger
Limited preview - 2002
Gonzo Marketing: Winning Through Worst Practices
Gonzo Marketing: Winning Through Worst Practices
Christopher Locke
Limited preview - 2009
All related books »

Contents

INTERNET APOCALYPSE
1
CHAP
39
TALK IS CHEAP
47
MARKETS ARE CONVERSATIONS
75
THE HYPERLINKED ORGANIZATION
115
EX ANSWERS
161
POSTAPOCALYPSO
173
ACKNOWLEDGEMENTS
185
ABOUT THE AUTHORS
187
Copyright

Other editions - View all

The cluetrain manifesto: the end of business as usual
The cluetrain manifesto: the end of business as usual
Rick Levine
Snippet view - 2000
The cluetrain manifesto: the end of business as usual
The cluetrain manifesto: the end of business as usual
Rick Levine
Snippet view - 2000
The cluetrain manifesto: the end of business as usual
The cluetrain manifesto: the end of business as usual
Rick Levine,Christopher Locke,Doc Searls,David Weinberger
Snippet view - 2001
View all »

Common terms and phrases

advertising already answers Appian become broadcast business-as-usual chart chat Christopher Locke CLUETRAIN MANIFESTO connections consumers corporate intranet craft create culture customers David Weinberger DOC SEARLS e-mail employees engaged fact feel firewall global going happen hear heart hierarchy human voice hyperlinked ideas individuals industry inside interesting Internet intranet Java knowledge laugh Linux listen live look market conversation marketplace mass marketing mass media messages millions networked market never newsgroups oil change organization person press release questions Rick Levine Saturn Dealer Shuttle By United someone sound speak stories stuff Sun Microsystems supplier talk tell there's things tion truth understand Usenet walls Web's what's words workers write wrong

References to this book

From other books

The future of knowledge: increasing prosperity through value networks
The future of knowledge: increasing prosperity through value networks
Verna Allee
No preview available - 2003
Response Ability: The Language, Structure, and Culture of the Agile Enterprise
Response Ability: The Language, Structure, and Culture of the Agile Enterprise
Rick Dove
Limited preview - 2002
All Book Search results »

From Google Scholar

Next Industrial Revolution
Peter M Senge, Goran Carstedt, Patrick L Porter - 2001 - MIT SLOAN MANAGEMENT REVIEW
Psychological Implications of Customer Participation in Co-Production
Neeli Bendapudi, Robert P Leone - 2003 - Journal of Marketing
Co-creation Experiences: The Next Practice In Value Creation
CK PRAHALAD, VENKAT RAMASWAMY
Business Models and System Architectures of Virtual Communities ...
Ulrike Lechner - 2002 - International Journal of Electronic Commerce
All Scholar search results »

References from web pages

Free Book Summary - The Cluetrain Manifesto: The End of Business ...
Get free book summaries from businesssummaries.com for executives and entrepreneurs who are too busy to read a lot of books but need to be updated with the ...
www.bizsum.com/ articles/ art_the-cluetrain-manifesto.php

the cluetrain manifesto - foreword
The Cluetrain Manifesto: The End of Business as Usual Copyright © 1999, 2001 Levine, Locke, Searls & Weinberger. All rights reserved. ...
www.cluetrain.com/ book/ foreword.html

The Cluetrain Manifesto: The End of Business as Usual - Asiaing ...
The Cluetrain Manifesto: The End of Business as Usual, Asiaing.com!
www.asiaing.com/ the-cluetrain-manifesto-the-end-of-business-as-usual.html

The Cluetrain Manifesto: The End of Business as Usual by Rick ...
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your ...
www.questia.com/ library/ book/ the-cluetrain-manifesto-the-end-of-business-as-usual-by-rick-levine-christopher-locke-d...

The Cluetrain Manifesto: The End of Business as Usual. By ...
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding ...
www.mediatimesreview.com/ february05/ Cluetrain-Longing.php

ACM: Ubiquity - The Cluetrain Manifesto
The Cluetrain Manifesto: The End of Business as Usual by Frederick Levine, Chris Locke, David Searls, and David Weinberger. ...
www.acm.org/ ubiquity/ book/ f_levine_1.html

The cluetrain manifesto : the end of business as usual [worldcat.org]
The cluetrain manifesto : the end of business as usual. By: Rick Levine. Type: English : Book : Non-fiction. Publisher: Cambridge, Mass. ...
www.worldcat.org/ oclc/ 43343853

The Online Books Page: The Cluetrain Manifesto: The End of ...
The Cluetrain Manifesto: The End of Business as Usual. Title: The Cluetrain Manifesto: The End of Business as Usual · Author: Levine, Rick ...
onlinebooks.library.upenn.edu/ webbin/ book/ lookupid?key=olbp22065

fusionbranding by Nick Wreden
The Cluetrain Manifesto: The End of Business as Usual Christopher Locke, Rick Levine, Doc Searls, David Weinberger "Not everything that can be counted ...
www.fusionbranding.com/ the_book/ quotes.html

The Cluetrain Manifesto: The End of Business as Usual | Idaho ...
The Cluetrain Manifesto: The End of Business as Usual. Book Author:. Levine, Rick et al. Year and Edition:. 2001. Date Added:. 10-01-2007. Call Number: ...
libraries.idaho.gov/ node/ 2755

About the author (2000)

Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems' Java Software group. He lives in Boulder, Colorado.Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard.Doc Searls is Senior Editor of Linux Journal. He has written for Upsde, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California.David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR's "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston. Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado. Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems' Java Software group. He lives in Boulder, Colorado.Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard.Doc Searls is Senior Editor of Linux Journal. He has written for Upsde, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California.David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR's "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston. David Weinberger is the publisher of JOHO (Journal of the Hyperlinked Organization). Co-author of the best-selling The Cluetrain Manifesto, he is a commentator on National Public Radio's "All Things Considered" and has written for a wide variety of publications, including Wired, the New York Times, and Smithsonian.

Bibliographic information

QR code for The cluetrain manifesto
TitleThe cluetrain manifesto: the end of business as usual
ContributorsRick Levine, Christopher Locke, Doc Searls, David Weinberger
Editionreprint
PublisherDa Capo Press, 2000
ISBN0738204315, 9780738204314
Length190 pages
Subjects › 

Business & Economics / General
  
Export CitationBiBTeX EndNote RefMan