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Startup:

A Silicon Valley Venture Story
Front Cover
8 Reviews
Houghton Mifflin Harcourt Publishing Company, 1995 - Business & Economics - 322 pages
Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

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Review: Startup: A Silicon Valley Adventure

User Review - Goodreads

A rare look inside the rise (and failure) of a high-profile, venture-backed technology company. Here's an awesome summary stolen from a review at Amazon (http://www.amazon.com/review/RA1JC7MQ...): "I ...

Review: Startup: A Silicon Valley Adventure

User Review  - Joe White - Goodreads

A 25 year old account of a corporate startup that skirmished with the biggest, baddest corporate cultures of the late-80's - early 90's. Markedly applicable to the tablet explosion based on ARM chips ... Read full review

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