books.google.co.uk - This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life,...http://books.google.co.uk/books/about/Blowing_Up_the_Brand_Critical_Perspectiv.html?id=sFIko-CwZAsC&q=rebranding&utm_source=gb-gplus-shareBlowing Up the Brand: Critical Perspectives on Promotional Culture
