More balls than most: Juggle your way to success with proven company shortcuts

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Infinite Ideas, Jun 29, 2011 - Business & Economics - 214 pages
At 23 and relatively clueless about business, planning and management, Lara Morgan was given the opportunity to sell miniature soaps and shampoos to hotels. Just 17 years, several million bars of soap and a portfolio of top licensed brand names later, Lara sold her majority stake in Pacific Direct for £20 million. In that time she revolutionised her industry, built a successful, forward thinking, profitable business and faced some very tough decisions. She still inspires loyalty and admiration wherever she goes. Continually self-critical, Lara has learnt lessons from failing to plan a work–life balance. She has experienced the guilt and desperation all working parents feel when missing out on a landmark childhood event. She has laughed, cried and gritted her teeth through hilarious challenges whilst trying (and sometimes failing) to meet the demands of all those around her. Learn from Lara how to: • Build a successful business and still have a life; • Have the confidence (and tricks) to make those vital first contacts; • Take the creative decisions that will set your business apart from the rest; • Use the simplicity of templates and frameworks to accelerate your growth and shortcut the pain process when laying down a platform for business growth; • Inspire your team to create and celebrate their success and yours. More balls than most is written in the down-to-earth, direct style that marks Lara Morgan out among her competitors, and its ideas are tried, tested and guarantee results. Readers of this book will understand how to overcome seemingly insurmountable problems and be able to realise the drive and determination required to build a winning business.
 

Contents

Introduction
1
1 Success Is For Idiots
4
2 Shut Up and Listen Its All About The People
18
3 Sell Sell And Sell Some More
34
4 Getting Sorted For Growth
57
5 Hallelujah Its Misery Day Finances First And Always
76
6 Exporting Made Simple
107
The Tough Times
121
8 If At First You Dont Succeed Try And Try Again
131
9 Staying Grounded And Really Valuing The Importance Of People Power
148
10 The Jelly Baby Principle Strategies For Success
171
11 Cut Yourself Some Slack
185
Afterword What Next?
193
Appendix
197
Index
199
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About the author (2011)

Lara Morgan was the founder and CEO of Pacific Direct. A soap saleswoman with a massive belief in people, she revolutionised the hotel amenities market, bringing together some of the most famous brands in the world, such as Bulgari, Aveda, The White Company and Penhaligon’s. She was a founder member of the Young Entrepreneurs Organisation and a finalist in the Veuve Clicquot Businesswoman of the Year Award, and has also been a three times finalist in the Ernst and Young Entrepreneur of the Year.

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