More balls than most: Juggle your way to success with proven company shortcutsAt 23 and relatively clueless about business, planning and management, Lara Morgan was given the opportunity to sell miniature soaps and shampoos to hotels. Just 17 years, several million bars of soap and a portfolio of top licensed brand names later, Lara sold her majority stake in Pacific Direct for £20 million. In that time she revolutionised her industry, built a successful, forward thinking, profitable business and faced some very tough decisions. She still inspires loyalty and admiration wherever she goes. Continually self-critical, Lara has learnt lessons from failing to plan a work–life balance. She has experienced the guilt and desperation all working parents feel when missing out on a landmark childhood event. She has laughed, cried and gritted her teeth through hilarious challenges whilst trying (and sometimes failing) to meet the demands of all those around her. Learn from Lara how to: • Build a successful business and still have a life; • Have the confidence (and tricks) to make those vital first contacts; • Take the creative decisions that will set your business apart from the rest; • Use the simplicity of templates and frameworks to accelerate your growth and shortcut the pain process when laying down a platform for business growth; • Inspire your team to create and celebrate their success and yours. More balls than most is written in the down-to-earth, direct style that marks Lara Morgan out among her competitors, and its ideas are tried, tested and guarantee results. Readers of this book will understand how to overcome seemingly insurmountable problems and be able to realise the drive and determination required to build a winning business. |
Contents
1 | |
4 | |
2 Shut Up and Listen Its All About The People | 18 |
3 Sell Sell And Sell Some More | 34 |
4 Getting Sorted For Growth | 57 |
5 Hallelujah Its Misery Day Finances First And Always | 76 |
6 Exporting Made Simple | 107 |
The Tough Times | 121 |
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Common terms and phrases
ability achieve allow apply approach bank Barbados Bell Canada better brand brand licensing cash challenges Chapter goals client cold call communication competition continually cost Cranfield culture Czech Republic Dale Carnegie decisions deliver Dorchester Dubai early days ensure entrepreneurs everything expect experience felt finance focus give global grow growth Hong Kong huge important improvement individual investment Jelly Babies Key Performance Indicators knew Lara’s laws look luxury marketplace maximise meeting mistakes momentum multitasking Neutrogena never offer ofthe opportunities organisation overdraft Pacific Direct performance person players potential priceless profit recognised recruitment relentlessly rewards role running sell share simply skills Sofitel someone sometimes staff stay strategy success supplier sure targets team members things toiletries wanted whilst