books.google.co.uk - This research anthology provides a comprehensive collection of cutting-edge theories and research on 'memorable customer experiences' as delivered by companies and as experienced by customers....http://books.google.co.uk/books/about/Memorable_Customer_Experiences.html?id=tV4aRexWMygC&utm_source=gb-gplus-shareMemorable Customer Experiences
This research anthology provides a comprehensive collection of cutting-edge theories and research on 'memorable customer experiences' as delivered by companies and as experienced by customers.