Asia's Star BrandsASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It's vital reading for anyone committed to doing business in Asia. - Miles Young, Chairman, Ogilvy & Mather, Asia Pacific China and Japan, as well as India and the Emirates, suggest remarkable achievements by local companies in the field of branding and brands. Such a revolution shall impact not only the regional markets but also the world economy and non-Asian firms. Paul Temporal's book provides spectacular business cases and broader key lessons. it should become a major reference for any practitioner and scholar, whether Asian or not. I rank it in my short list of relevant texts about competition and success in the coming years. - Professor Jean-Claude Thoenig, INSEAD A well-managed brand is the lifeline of any successful company. this helpful book explains how Asian companies have built their brands to create sustainable competitive advantage. Using up-to-date Asian case studies, it will help readers have a better understanding of the creation, management and evolution of brands. - Professor John Quelch, Harvard Business School It is often said that the 21st Century is Asia's. It is very encouraging to see many Asian brands succeeding, as wonderfully showcased by Paul Temporal, both regionally and globally. Branding is investment for the future. |
Contents
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Common terms and phrases
Acer achieve AirAsia airline Asia Asian brands Banyan Tree BenQ Brand architecture Brand architecture Corporate brand communications brand experience brand image brand management brand name brand personality brand promise brand strategy Brand strengths brand values brand vision Brand weaknesses BreadTalk building challenges chapter China Chinese competition competitors corporate brand countries create customers Dubai Dubailand Emirates emotional employees example Fernandes focus future Ghosn global brand growth guests Haier industry Infosys innovation investment Jim Thompson Kinta Kellas Lenovo lifestyle logo Malaysia manufacturing market share Merrill Lynch million mobile phone needs Nissan OSIM PETRONAS Phatra players position powerful brand product brands profit Raffles International Red Bull retail SAIC Samsung says Shanghai Siam Cement Singapore strong brand success Swissôtel tagline target Tata Thai Thailand Tiger Balm Tiger Beer tion tourism visual identity Wipro
References to this book
Erfolgreiches Personalmanagement in China: Rekrutierung, Mitarbeiterführung ... Karl Waldkirch No preview available - 2008 |