Business Strategies for the Bottom of the Pyramid (Collection)

Ted London is Senior Research Fellow at the William Davidson Institute (WDI) and faculty member at the University of Michigan’s Ross School of Business. At WDI, he directs the Base of the Pyramid Initiative to champion innovations in creating more inclusive forms of capitalism. London is a leader in researching and designing enterprise strategies and poverty-alleviation approaches for low-income markets, developing capabilities for new market entry, building cross-sector collaborations, and assessing poverty-reduction outcomes. He has held senior management positions in the private, non-profit, and development sectors in Africa, Asia, and the U.S. Stuart L. Hart is Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornell University’s Johnson School of Management; Distinguished Fellow at WDI; and Founder and President of Enterprise for a Sustainable World. His McKinsey Award-winning Harvard Business Review article “Beyond Greening: Strategies for a Sustainable World” helped launch the movement for corporate sustainability. With C.K. Prahalad, he wrote the path-breaking 2002 article “The Fortune at the Bottom of the Pyramid,” which first articulated how business could profitably serve the needs of the world’s four billion poor. Eric Kacou’s passion is enterprise solutions to poverty. Actively engaged in consulting and investing across Africa, he has been honored by the World Economic Forum as a Young Global Leader, and is completing a Mason Fellowship in Public Policy at Harvard’s Kennedy School. An expert in postconflict economic reconstruction, he led the Rwanda National Innovation and Competitiveness (RNIC) Program, an initiative sponsored by President Paul Kagame that is credited with helping Rwanda revitalize its economy. He holds an MBA from The Wharton School.