The Next 4 Billion: Market Size and Business Strategy at the Base of the PyramidWorld Resources Institute, International Finance Corporation, 2007 - Business & Economics - 150 pages Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP. constitute the base of the economic pyramid (BOP). New empirical measures of their aggregate purchasing power and behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy. surveys of developing and transition countries, offers a new and compelling perspective on low-income communities worldwide. Drawing on income data from 110 countries and standardized expenditure data from 36 countries across the globe, The Next 4 Billion is an important first look at the market opportunity represented by four billion individuals who make up the BOP. characterization of BOP markets, at several levels of analysis: How large is the BOP and what is its income-by country and region? What is total market size and consumer ability to pay within a number of critical sectors, including water and sanitation, energy, IT/telecom, healthcare, and financial services? What is nature of the penalty faced by BOP consumers in the form of higher prices, poorer quality goods and services, or lack of access to services? What does the BOP penalty imply for needed policy reforms or opportunities for market rationalization? |
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2007 WORLD RESOURCES accessed January amounts in 2005 Asia billion Boldface numbers Total BOP are millions BOP BOP BOP BOP expenditure BOP health market BOP households BOP households spend BOP income segments BOP market BOP penalty BOP Per capita BOP population BOP share BOP spending BOP total BOP transportation BOP Urban Brazil Burkina Faso Celtel Côte d'Ivoire COUNTRY DATA TABLES dollar amounts Eastern Europe Education energy spending expenditure by sector financial services food spending FYR Macedonia health spending household surveys ICT spending INCOME SEGMENT BOP3000 India Indonesia international dollars Latin America Malawi measured BOP measured countries microfinance mid-market segment million Households mobile phone National BOP national household market Nigeria numbers Total BOP Pakistan Population Expenditure private sector regions remittances rural areas rural BOP households sector Household expenditure Sector shares segment millions South Africa SPENDING BY INCOME strategies Tajikistan Total BOP BOP Total national household transportation spending World Bank WORLD RESOURCES INSTITUTE