Public Relations For DummiesProven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis |
Contents
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| 5 | |
| 9 | |
| 10 | |
XRaying the PR Process | 23 |
Hiring Professional PR Help | 37 |
Brainstorming and Thinking Creatively | 47 |
Creating and maintaining a media contact list | 55 |
Getting PR on the Tube | 183 |
Getting More Ink Print Isnt Dead Yet | 197 |
Going Public in Cyberspace Your Web Site | 213 |
Getting a Grip on New Technology Blogs Webcasting | 231 |
Creating Buzz | 245 |
Staging Publicity Events | 263 |
Planning the Event and Logistics | 269 |
Spotting and Seizing Opportunities | 273 |
Formulating Ideas | 65 |
Using PR Tactics | 73 |
Putting the Wheels in Motion | 83 |
The Employee Newsletter | 86 |
Using the Company Newsletter as a Marketing Tool | 93 |
Putting Your Message in Writing The Pres Release | 97 |
Writing and Placing Feature Articles | 107 |
Promoting Yourself through Public Speaking | 129 |
Choosing the Right Medium for Your | 147 |
Handling the Media | 159 |
Tuning In to Radio | 171 |
Tuning In to Radio Getting the Facts about Radio 172 | 172 |
Knowing What to Do in a PR Crisis | 279 |
Evaluating PR Results | 287 |
The Ten Greatest PR Coups of All Time | 299 |
Ten Myths about PR Debunked | 307 |
Ten Reasons to Do PR | 313 |
Ten Things You Should Never Do in the Name of PR | 319 |
Ten Steps to Better PR Writing | 327 |
Recommended Resources | 337 |
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Common terms and phrases
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