books.google.co.uk - " ""To be continued... "" Whether these words fall at a season-ending episode of Star Trek or a TV commercial flirtation between coffee-loving neighbors, true fans find them impossible to resist. Ever since the 1830s, when Charles Dickens's Pickwick Papers enticed a mass market for fiction, the serial...http://books.google.co.uk/books/about/Consuming_Pleasures.html?id=ykYR8nzIR0YC&q=tion&utm_source=gb-gplus-shareConsuming Pleasures