Strategic Planning Made Easy: A Practical Guide to Growth and Profitability |
Common terms and phrases
achieve Action Drivers Action Items Person Additional Managerial Costs Balanced Scorecard Based company’s competitors Contribution Analysis core competencies corrective action criteria Customer Characteristics customer needs Customer Profile Develop a Contribution Directions employees End-Result or Outcome Estimate expenses Estimated number Estimated Revenue Evaluate Financial Assessment financial objectives focus on companies focused Gary Armstrong Gross Margin identify implement this tactic Improving Innovation/Learning goals Innovation/Learning Objective Internal and External Internal/Operational goals Internal/Operational Objective Items Person Responsible List M3 Planning MARKET FOCUS marketplace McDonald’s mission statement number of customers number of sales Old Dominion University opportunities organization organizational Outcome Measures performance Person Responsible Deadline potential product or service purpose QUESTIONS TO ANSWER sales per customer Southwest Airlines Specific Goals Strategic Market goals Strategic Market objectives Strategic Plan Strategic Scorecard strategy to reach support the plan sustainable competitive advantage SWOT SWOT ANALYSIS target Customer Group threats unique Value Creating Strategy Worksheet