Design: Intelligence Made Visible

Front Cover
Octopus Publishing Group, 2007 - Art and design - 335 pages
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Design is all around us, it is impossible to avoid. Everything that surrounds us has been designed - from the paperclip and the iPod, to our homes and the way we live. Design: Intelligence Made Visible is epic, opinionated, comprehensive in scope and forms the definitive statement on design for this century. Written by Stephen Bayley, one of the world's best known commentators on modern culture and Terence Conran, one of the world's leading designers and arbiters of taste, this book pays tribute to the leading names, movements, materials and processes such as furniture, fashion, cars, graphics, products, signs and symbols. The book combines essential facts with authoritative opinions - everything, as the industrial designer Raymond Loewy once said, from a lipstick to a steamship - but brought right up to date. A series of essays begin by introducing how design has its place in modern cultural history including Terence Conran's definition of design. The main section of the book comprises an A-Z of iconic people, products and processes from 20th century to the present day with biographies of leading designers from past and present, as well as corporate histories, product appraisals, and witty accounts of relevant management, cultural and social theories. A major appendix has Bayley and Conran assessing the up and coming designers of today and finally a chapter on branding concludes with a provocative methodology to assess brand value. Beautifully designed and beautifully written, Design: Intelligence Made Visible is simply the indispensable guide to the contents of the modern world.

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Design: Intelligence Made Visible

User Review  - Not Available - Book Verdict

Design experts Bayley (Imagination, General Knowledge) and Conran (Ultimate House Book, Designers on Design, etc) offer readers a crash course in design in this impressive, coffee-table-ready resource ... Read full review

Review: Design: Intelligence Made Visible

User Review  - Yoonho Choi - Goodreads

Seeing as one of its Korean-edition translator, I was a bit disappointed in reading some articles in which the writer's view is too biased though the book aims to be a dictionary-type book. Read full review

About the author (2007)

Stephen Bayley is one of the world's best-known authorities on design and popular culture. He has been a design consultant working on imaginative communications projects for clients including Ford, Absolut Vodka, The Coca-Cola Company, Volkswagen Audi, Marks & Spencer, Penhaligon's, Foster Associates, Harvey Nichols, BMW, Piaggio and the V & A amongst others. He is also well-known as an outspoken commentator on art and design, contributing regularly to The Times, The Daily Mail, The Observer, The Evening Standard, The Guardian, The Spectator, The Los Angeles Times, High Life, New Statesman, The Independent and GQ. He often broadcasts and appears on various popular programmes including PM, Today, Newsnight, Start the Week, Channel 4 News, London Tonight, and Any Questions. In addition, he has lectured in universities and museums throughout Britain as well as around the world. He has also been a judge of many national and international design competitions, including Campaign Press Awards, RIBA Architectural Awards, The Building Awards, Louis Vuitton Concours d'Elegance at Hurlingham, Cartier Style et Luxe at Goodwood and BBC Good Food Awards. In 1989 he was made a Chevalier de L'Ordre des Arts et des Lettres, France's top artistic honour, by the French Minister of Culture.

He founded the Habitat chain of stores in England. Starting in 1977, his U.S.-based Conran's stores helped launch the home furnishings retail boom. He is the author of thirteen books and was knighted in 1983 for his service to British industry and design. He lives in London, England.

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