Design: Intelligence Made Visible
Design is all around us, it is impossible to avoid. Everything that surrounds us has been designed - from the paperclip and the iPod, to our homes and the way we live. Design: Intelligence Made Visible is epic, opinionated, comprehensive in scope and forms the definitive statement on design for this century. Written by Stephen Bayley, one of the world's best known commentators on modern culture and Terence Conran, one of the world's leading designers and arbiters of taste, this book pays tribute to the leading names, movements, materials and processes such as furniture, fashion, cars, graphics, products, signs and symbols. The book combines essential facts with authoritative opinions - everything, as the industrial designer Raymond Loewy once said, from a lipstick to a steamship - but brought right up to date. A series of essays begin by introducing how design has its place in modern cultural history including Terence Conran's definition of design. The main section of the book comprises an A-Z of iconic people, products and processes from 20th century to the present day with biographies of leading designers from past and present, as well as corporate histories, product appraisals, and witty accounts of relevant management, cultural and social theories. A major appendix has Bayley and Conran assessing the up and coming designers of today and finally a chapter on branding concludes with a provocative methodology to assess brand value. Beautifully designed and beautifully written, Design: Intelligence Made Visible is simply the indispensable guide to the contents of the modern world.
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Design: Intelligence Made VisibleUser Review - Book Verdict
Design experts Bayley (Imagination, General Knowledge) and Conran (Ultimate House Book, Designers on Design, etc) offer readers a crash course in design in this impressive, coffee-table-ready resource. After a brief narrative history of design from the 18th century to the present (the rise of consumerism and mass production, the Arts and Crafts movement, the Bauhaus ethic, etc.), the design and pop culture heavyweights delve into an alphabetical listing of design figures, themes and products. The artful confluence of the societal, artistic and architectural is what sets the book apart: rather than relying on key figures, Conran and Bayley's wide net enables the reader to see both the forest and the trees, no small achievement. Though the sheer number of subjects restricts most entries to a paragraph or two, this is no staid or simplistic survey; Conran and Bayley inject plenty of colorful editorial comments, characterizing fashion icon Pierre Cardin, for example, by his "monomania," which can "infuriate or bore." The book assumes a familiarity with most styles and designers, though movements such as surrealism and modernism are well-explained. Bayley and Conran's experience with and enthusiasm for the material, coupled with up-to-the-minute coverage (the iPhone is included), make this a thoughtful contemporary look at an often mercurial subject. Color photos and illus. throughout.
Review: Design: Intelligence Made VisibleUser Review - Walk - Goodreads
A great slab of a book which at first made me suspect this was made to adorn an expensive coffee table in leafy Surrey. Potentially I was wrong, certainly the authors need no introduction and the ... Read full review