The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of ...

In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and ...

A New York Times best-selling author explains how the physical nature of the brain affects people's political decisions, suggesting that changing one's mind is just as much a ...

Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national ...

The indispensable handbook for Democrats Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to ...