"... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism "... draws on philosophy ...

"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature... this collection can be read with ...

"... not merely interesting and novel, but also exceedingly provocative and heuristically fertile." —The Review of Metaphysics "... essential reading for anyone interesting in ...

The book presents a new science of semiotic linguistics. The goal of semiotic linguistics is to discover what characterizes language as an intermediary between the mind and ...