Written by an award-winning expertdemystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood ...

"In the only known program of prescriptive entrepreneurship, James Fiet provides a marked contrast to the standard descriptive focus of entrepreneurship studies. The author ...

Explains how to create one's own marketing group, and offers advice on organization, goal setting, employee selection, telemarketing, business letters, sales presentations, and ...

Suggests ideas for turning hobbies into money-making ventures, discussing such topics as boats, automobiles, tours, weddings, writing, and pet care

Offers case studies of twenty-seven new business launches

Bursten debunks the greatest myths about entrepreneurship and reveals what is really needed to succeed in a self-owned business. His complete, real-world handbook clearly ...