Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled.Readers are introduced to the buyer ...

A comprehensive collection of cutting-edge research on controversies in food and agricultural marketing, especially in terms of consequences for businesses and appropriate ...

This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food ...

A collection of original research exploring the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to ...

This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national ...

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate ...

Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted ...

Contextual Embeddedness of Women’s Entrepreneurship brings together a range of research that provides powerful insights into the influences and restraints within a diverse set ...

Efforts to establish the measurement and control of sustainability have produced notable tools, but those instruments lack applicability in practice. Increasing the level of ...