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Books Books 1 - 10 of about 45 related to The Cluetrain Manifesto: The End of Business as Usual.    

Gonzo Marketing: Winning Through Worst Practices

Christopher Locke - Business & Economics - 2009 - 256 pages
A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet ...
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Common Space

Darren Sean Wershler-Henry, Mark Surman - Business & Economics - 2001 - 290 pages
-- Your detailed roadmap to the emerging virtual landscape! -- Powerful new tools for drawing on the awesome power of the Web's collective mind. -- CommonSpace business ...
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Small Pieces Loosely Joined: A Unified Theory of the Web

David Weinberger - COMPUTERS - 2008 - 240 pages
From a Web visionary and co-author of "The Cluetrain Manifesto," a fascinating, ambitious look at how the Web is transforming the concepts on which our society is built
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The Power of Real-Time Social Media Marketing: How to Attract and Retain ...

Beverly Macy, Teri Thompson - Business & Economics - 2011 - 272 pages
Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers.” —Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all ...
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What Would Google Do?: Reverse-Engineering the Fastest Growing Company in ...

Jeff Jarvis - Business & Economics - 2009 - 288 pages
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part ...
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The 21st-century Intranet, Volume 1

Jennifer Stone Gonzalez - Computers - 1998 - 472 pages
A practical, no-nonsense roadmap for people who want to champion Intranet development within their organizations, this book works from the premise that a successful Intranet is ...
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Winning

Jack Welch - Audiobooks - 2006
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IT's All about the People: Technology Management That Overcomes Disaffected ...

Stephen J. Andriole - Business & Economics - 2011 - 224 pages
By and large, cost-effective information technology (IT) management is more about people, personal relationships, and corporate culture than it is about the technology itself ...
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