 | Brent Green - Business & Economics - 2003 - 201 pages
Over 37 million Baby Boomers will reach retirement age within fifteen years. Provocative, incisive, and unapologetic, Marketing to Leading-edge Baby Boomers reveals the seminal ... | |
 | Paul H. Ray, Sherry Ruth Anderson - Culture - 2001 - 384 pages
A bestseller in hardcover, "The Cultural Creatives" explores a new subculture: people whose values embrace a curiosity and concern for the world, its ecosystem, and its peoples ... | |
 | Juan Faura - Social Science - 2006 - 131 pages
Juan Faura, the author of PMP's bestselling The Whole Enchilada: Hispanic Marketing 101, presents a message that will be a wake-up call to all Hispanic-focused marketing and ... | |
 | James U. McNeal - Business & Economics - 1999 - 272 pages
"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to ... | |
 | Mary S. Furlong - 2007 - 283 pages
"Mary is an evangelist who has been selling the dream of the boomer/senior market for over twenty-five years. She understands the customer segment better than anyone, and this ... | |
 | Ken Dychtwald - Social Science - 1999 - 266 pages
The best-selling author of Age Wave and Bodymind explores the implications of the aging of the baby-boom generation for American business, family life, health care, social ... | |
 | Trish Riley - House & Home - 2007 - 336 pages
The environmental movement and rising awareness of global warming have sparked an interest in green living. People want to know what they can do to live sustainable lives. In ... | |
 | Brent Green - Business & Economics - 2010
"Guidance you need to understand and embrace the nation's most economically dominant generation."- B. Joseph Pine II, coauthor, The Experience Economy and Authenticity "The ... | |
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