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The Co-Creation Paradigm

Venkat Ramaswamy, Kerimcan Ozcan - Business & Economics - 2014 - 360 pages
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the ...
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The New Age of Innovation: Driving Cocreated Value Through Global Networks

C. K. Prahalad, M. S. Krishnan - Business & Economics - 2008 - 292 pages
Named one of the "Best Books on Innovation, 2008" by BusinessWeek magazine From the greatest minds in business today comes a groundbreaking new blueprint for executing the next ...
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The Power of Co-Creation: Build It with Them to Boost Growth, Productivity ...

Venkat Ramaswamy, Francis J. Gouillart - Business & Economics - 2010 - 290 pages
Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook ...
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The Fortune at the Bottom of the Pyramid

C. K. Prahalad - Business & Economics - 2006 - 305 pages
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense ...
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The Multinational Mission: Balancing Local Demands and Global Vision

C.K. Prahalad, Yves L. Doz - Business & Economics - 1987 - 308 pages
The Multinational Mission, based on six years of research utilizing internal company documents and interviews with over 500 top executives in more than twenty global firms ...
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Strategic Intent

Gary Hamel, C. K. Prahalad - Business & Economics - 2010 - 110 pages
In this article, renowned management experts Gary Hamel and C. K. Prahalad introduce their approach to strategic planning in the face of tough competition. With advice on ...
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