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Marketing

Philip Kotler, Suzan Burton, Kenneth Deans, Linen Brown, Gary Armstrong - Business & Economics - 2015 - 743 pages
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part ...
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Marketing Management

Philip Kotler - Marketing - 2009 - 800 pages
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Principles of Marketing

Philip Kotler - Consumer - 2008 - 694 pages
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According to Kotler: The World's Foremost Authority on Marketing Answers ...

Philip Kotler - Business & Economics - 2005 - 196 pages
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the ...
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