Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople

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Simon and Schuster, Aug 27, 1996 - Business & Economics - 432 pages
The most powerful system for sales success—from the author of the bestselling audiobook, The Psychology of Selling.

Strategy, tactics, and mental preparedness separate superior salespeople from the average—and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.

Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry—methods that net immediate and spectacular results. This book explains how to:
* Develop the self-image to give you the edge in every sales situation
* Concentrate on the customer’s emotional factors to ensure better sales results
* Identify your customer’s most pressing concerns and position your product or service to fill those needs

A MUST READ FOR SALESPEOPLE AND BUSINESSPEOPLE ALIKE.
 

Contents

123
18
THE DEVELOPMENT OF PERSONAL POWER
52
THE PROFESSION OF SELLING
140
6
173
MOTIVATING PEOPLE TO
195
7
225
8
254
9
302
10
313
Brian TracySpeaker Trainer
405
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About the author (1996)

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He is the top selling author of over forty-five books that have been translated into dozens of languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in Solana Beach, California.

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